Culture as a conscious, deliberate, long-term strategy can be the key to sustainable differentiation and success for companies in the 21st century.Companies and leaders who pioneer and forge ahead on a genuine journey of governance, culture, and leadership are the ones who will be around in the 22nd century.
Self-governing organizations outperform other types of organizations across every important performance outcome, including:
- Higher levels of innovation
- Employee loyalty
- Customer satisfaction
- Lower levels of misconduct
- Superior overall financial performance
Trust, shared values, and a deep understanding and commitment to a purpose-inspired mission are the three fundamental enablers of the self-governing behaviours that produce competitive advantage and superior business performance.
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